Analog Devices

Analog Devices is a global leader-brand in creating sensors and other fine components. They’re in everything and behind many of the world’s crucial technological breakthroughs.

What they aren’t, is easy to describe. Even certain people ‘in the know’ don’t even really know, in the span of a sentence, what it is they do. In writing, to be promotional, you often must first be educational. And as my 2nd grade teacher Mrs. Shmidmeyer would say - to educate you must inspire.

So when you can’t really talk about what a brand does, you instead talk about what the brand does, does. Which, in the case of ADI, is change the whole damn world. In the award-winning What If campaign, we were allowed to examine a world in which our most important questions might just have found their answers.